Privacy Policy

Last updated: August 18, 2026

The Unchased Life ("we," "us," "our") is operated by Mara Palermo. This policy explains what information we collect through this website, how we use it, and the choices you have.

Information we collect

We collect information you give us directly and a limited amount of technical information automatically.

Information you provide: your name, email address, phone number (if given), and the answers you submit through our quizzes, application forms, or booking pages.
Booking information: if you schedule a call, the scheduling provider collects your name, email, time zone, and any details you enter.
Technical and usage information: IP address, browser and device type, pages viewed, time on page, scroll depth, referring website, and campaign parameters (such as UTM tags) that indicate how you found us.

How we use your information

To deliver your quiz results and any material you requested.
To review applications and determine whether coaching is a fit.
To schedule, confirm, and follow up on calls.
To send emails about our programs, offers, and content, where permitted.
To understand how the site is used and improve it.
To meet legal, tax, and record-keeping obligations.

Legal basis for processing

Where the GDPR or similar law applies, we process personal data on the basis of your consent (marketing emails and non-essential tracking), the performance of a contract or steps taken at your request (responding to an application or booking), and our legitimate interests (operating and securing the site).

Sharing your information

We do not sell your personal information. We share it only with service providers who help us operate, and only to the extent they need it: email and CRM platforms, scheduling tools, website hosting and analytics providers, and payment processors. We may also disclose information where required by law or to protect our legal rights.

Cookies and tracking

This site uses cookies, local browser storage, and similar technologies to remember your progress through a quiz, retain campaign attribution, and measure site usage. You can block or delete cookies in your browser settings; some parts of the site may not function correctly if you do.

Data retention

We keep quiz responses, application data, and contact details for as long as needed to serve you and to meet legal obligations, and then delete or anonymise them. You may ask us to delete your data sooner.

Your rights

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal data; to object to or restrict processing; and to withdraw consent at any time. Every marketing email includes an unsubscribe link. To make a request, contact us using the details below. We will not discriminate against you for exercising these rights.

Children

This site and our services are intended for adults. We do not knowingly collect personal information from anyone under 18.

Security and international transfers

We use reasonable technical and organisational safeguards to protect your information, though no method of transmission over the internet is completely secure. Our providers may store or process data in countries other than your own, including the United States.

Changes to this policy

We may update this policy from time to time. The revised version takes effect when posted, and the date at the top will reflect the change.

Contact

Questions or requests about this policy or your data: mara@marapalermo.com.